This was my solution to a brief that wanted us to create a motion poster encouraging healthier living. 

As pollution and congestion seem to be a large current issue, I chose to expresses the negative points of driving and try to encourage others to consider the health benefits that cycling can bring to "Extend Your Life."

Visually within my piece I took much influence from Bauhaus and russian constructivism, with the use of angular, geometric shapes combined with bold colours. I also wanted to keep the shapes very simple as to not detract from the strong message I was trying to convey.